Corporate Branding in Marketspace
نویسندگان
چکیده
منابع مشابه
Consultants ’ Perceptions of Corporate Branding : A Case Study of an International Engineering Consultancy
The corporate branding literature on B2B markets has developed fairly rapidly over the past decade. However, empirical support on employees’ perception of corporate branding is very limited, particularly with respect to employees who fall outside the marketing/branding function within their organisations. This paper explores engineering consultants’ views – as an under-researched context – on t...
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